How To Grow Your Business With Less Work Using Focused Efforts
I get it…you’ve been working hard with your online business…but for some reason you aren’t seeing the results you were expecting. But don’t worry, it happens to the best of us, it’s all part of the learning and growth process. After talking to quite a few business owners over the last few years I realized most of them were facing a handful of very similar issues.
Below is a quick outline of exactly what I tell clients when they come to me asking about how to grow their business without adding hours of additional work to their already busy schedules!
- Review all the products or services that have brought in or are bringing in profits for your business. Make a list of everything your offer or would like to offer. (If you’re brand new, then this will be something you can revisit when you have more numbers to work with.)
- Find the one or two core services (or if you are in e-comm the 5–10 products) that produced the best profits and focus all of your effort on selling more of those specific services/products.
- SAY NO to anything that does not fall under those core products and services. This allows you to control your time and scale your business with more predictability and profitability.
- STOP following fake idols and countless guru’s — find a real mentor, join a mastermind group, and pay the money to get into a REAL course or hire someone you can trust to handle the time-consuming work so that you can focus on income-producing activities and being the best at what you do.
- If you think by taking advice from YouTube videos and other free trainings, you are getting the help you need, you are sadly mistaken. People come to you for your expertise or for the products you sell NOT because you were the person marketing yourself or your product. Find someone that can help with your marketing and enlist them for training or services.
- Stop listening to all the noise or chasing shiny objects and focus your ad dollars on things that actually provide a return. If you’re not able to track a client’s engagement with your business from click to customer, then you should think twice before making any additional investments.
- Start with Google Ads then follow up with a social media campaign.
- According to the National Sales Executive Association: Very few people (≅ 2%) will actually purchase a product the first time they see the offer. The vast majority of them, ≅ 80%, will purchase between the 5thand 11thtouch. This makes follow up and retargeting crucial aspects of your marketing campaign.
- Visitors that come with Google PPC campaigns are typically more responsive to social retargeting campaigns and are more likely to become customers after viewing additional relevant ads/content on another platform.
- Data and Tracking are THE most important parts for your business. If you do not understand what you are looking at and how to read the reports that are given to you, it is a sure way to lose money fast. Make sure you understand which numbers are important to pay attention to, and how to find them.
- If you are using an omnichannel marketing strategy, then you will need to know exactly who came from where so that you understand which campaigns successful and which you can do without. This may mean creating a custom tracking URL for each platform.
- Each business will have different performance indicators (KPI) and understanding what is essential to your business will help dictate how and where you choose to grow your business.
- Treat your social platforms like a job. Unless your business requires you to be on social media, 24/7 (it almost always doesn’t) use it only when you need to and then get off.
- Don’t worry about all the NOISE happening on social because it is just that…NOISE. You don’t need to field every reaction or comment as it comes in.
- If you want to use social media for your business, come up with a plan and stick to it. In general, I tell companies to start with posting three times a week and gradually work their way up to everyday. Make sure the content is of high quality and features your core products or services.
- Most small businesses see success by posting original, authentic content and using up to 30 relevant hashtags (where applicable).
- YOU DON’T NEED A MILLION FOLLOWERS to be successful, do not buy into the cheap follower programs or software. Social platforms are getting smarter, and they WILL suspend your account for utilizing shady tactics. Plus, it’s much better to have fewer, more engaging followers than a bunch of empty numbers.
- I truly believe that YOU are your own worst enemy. Throughout the day the average person thinks over 50,000 thoughts, including good and bad, empowering and limiting.
- It is natural to doubt yourself, especially if you own or operate your own business. Sometimes you don’t see the progress because you are in the thick of it, or you lose track of your goals because life happens, and that’s normal!
- Creating confidence and finding your ability to overcome self-doubt happens gradually over time; there is no magic pill. What does help is controlling your mindset, managing your mental state, working with a coach, having a proven process, and keeping track of your goals.
- Having a proven process will keep you on task regardless of how you feel about yourself and your abilities. Writing down your goals and creating check-in’s is how you begin that accountability process. As you see yourself accomplishing and checking off goals, the fear of not being good enough goes away and the motivation to continue increases.
So now I guess you are thinking, “Drew, this is great… but, what are my next steps?”
First, as I mentioned above, you need to focus your efforts, so start by finding the most profitable products or services you offer.
Second, choose no more than 2 subject matter experts and follow them, listen to what they teach, buy their stuff, and ask a lot of questions.
Eliminate all the other noise coming into your life that could distract you from your goals, shiny objects and loaded promises are not helping — no matter how good they sound.
Next, find out exactly what it takes to get a new client or sell a product. Use 3rd party tracking tools to assess what your actual cost-per-acquisition (CPA) and time per acquisition are so that you can focus on successful things and eliminate the rest.
Then come up with a content strategy, what is your pillar content, and how does it get shared through social media. Start with posting 3–4 times per week, per platform. Make sure the images are high-quality and relate directly to your core products or services but avoid overt promotions. Don’t worry about posting too often. As long as the content is useful to your audience you can post as much as necessary.
Finally stick to a process, even if it sucks and you are tired, and you don’t think it’s going to work, just do it anyway & track everything. Follow up and check on your results to see if it makes sense to continue or if you should start the process over again.
I hope you found value in this information and it helps you focus your efforts to make more money by doing less work!
If you are ready to take the next step in your business, and prepared to discuss your marketing strategy, take the next step by clicking here: https://www.alphadogsuccess.com/a-better-site
Originally published at https://www.alphadogsuccess.com on July 11, 2020.